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Key components of SEM

SEM stands for Search Engine Marketing. It is a type of marketing strategy performed on the internet which involves the promotion of products/websites/services by increasing their visibility on the internet.

In this article, we will discuss the four key components of SEM (Search Engine Marketing).

  • SEO
  • PPC
  • Strong keywords and meta tags
  • Landing Page Optimization


SEO stands for Search Engine Optimization. SEO is one of the most important pillars of search engine marketing. It deals with the techniques used to rank a website higher on the internet. SEM is all about the how to do marketing on various search engines, and by learning SEO, you can master those skills needed to optimize a search engine and increase the visibility of a website/product on the internet.


PPC is an acronym for Pay Per Click. It is a type of online marketing in which the advertisers pay each time when a user clicks on their ads displaying on different websites. SEM also referred to paid search. By learning the PPC techniques, you can select the geographical targets for SEM campaigns wisely.

Strong keywords and meta tags:

Keywords are the main element for any type of online marketing. Do keyword research and use the most appropriate keywords with less competition in order to increase the SEO score. Increased SEO score of websites boosts their visibility on the internet and hence supports the SEM.

Landing page Optimization:

The process of increasing website conversion rate by improving the elements of a website is termed as Landing Page Optimization. Landing Page Optimization is an important element for online marketing campaigns. In this technique for online marketing, the main target is to generate sales or capture leads. LPO helps in improving the performance of a web page, hence supports the Search Engine Marketing.

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